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Channel: Rachel Lindteigen, Author at Search Engine Land
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Holiday Search Planning For Local Businesses In 5 Easy Steps

It’s almost October — which means that Q4 starts in a matter of days. Are you ready for the holidays? While you may still have plenty of time to tackle your personal shopping list, your website is...

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Finding Hidden Content Opportunities For Your Local Website

You’ve undoubtedly heard how important content is for your website’s rankings, and you’ve probably covered the basics. You may now be wondering, Where do I go from here? Let’s start with the basics;...

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Black Friday Is NEXT Week. Is Your Local Business Ready?

It’s hard to believe, but the holidays are upon us. Thanksgiving is less than a week away. Black Friday and Cyber Monday are almost here. Is your website ready? Did you implement a holiday marketing...

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Google Maps, Yelp & Local SEO In 2015

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local...

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The Franchise Challenge: How Do You Stand Out When You’re One Of Many?

Local marketing is especially important for franchisees, but it can also pose many unique issues – for example, how do you stand out among a sea of many? The good news is that it’s possible, depending...

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Is Your Local Site Mobile Friendly? Should It Be?

Mobile usage is growing, and if you think this doesn’t impact you…. you’re very likely wrong. U.S. smartphone penetration is now at 75% as of December 2014, up from 65.2% in December 2013, meaning...

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Understanding & Leveraging Search By Voice: Up Close @SMX

Alexander Supertramp / Shutterstock.com Today, smartphones represent 75% of all mobile devices in use, and by the end of 2015, that number is expected to be over 80%, comScore reported in 2014....

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Measuring Success For Your Local SEO Program In 5 Easy Steps

April marks the beginning of Q2 — which means you should be reviewing your local SEO program’s performance over the last quarter to see how you’ve done. Did you achieve the goals you had for Q1? If...

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Clik here to view.

The #1 reason why position #1 doesn’t matter

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google...

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Image may be NSFW.
Clik here to view.

Holiday Search Planning For Local Businesses In 5 Easy Steps

It’s almost October — which means that Q4 starts in a matter of days. Are you ready for the holidays? While you may still have plenty of time to tackle your personal shopping list, your website is...

View Article

Image may be NSFW.
Clik here to view.

Finding Hidden Content Opportunities For Your Local Website

You’ve undoubtedly heard how important content is for your website’s rankings, and you’ve probably covered the basics. You may now be wondering, Where do I go from here? Let’s start with the basics;...

View Article

Image may be NSFW.
Clik here to view.

Black Friday Is NEXT Week. Is Your Local Business Ready?

It’s hard to believe, but the holidays are upon us. Thanksgiving is less than a week away. Black Friday and Cyber Monday are almost here. Is your website ready? Did you implement a holiday marketing...

View Article

Image may be NSFW.
Clik here to view.

Google Maps, Yelp & Local SEO In 2015

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local...

View Article


Image may be NSFW.
Clik here to view.

The Franchise Challenge: How Do You Stand Out When You’re One Of Many?

Local marketing is especially important for franchisees, but it can also pose many unique issues — for example, how do you stand out among a sea of many? The good news is that it’s possible, depending...

View Article

Image may be NSFW.
Clik here to view.

Is Your Local Site Mobile Friendly? Should It Be?

Mobile usage is growing, and if you think this doesn’t impact you…. you’re very likely wrong. U.S. smartphone penetration is now at 75% as of December 2014, up from 65.2% in December 2013, meaning...

View Article


Image may be NSFW.
Clik here to view.

Understanding & Leveraging Search By Voice: Up Close @SMX

Alexander Supertramp / Shutterstock.com Today, smartphones represent 75% of all mobile devices in use, and by the end of 2015, that number is expected to be over 80%, comScore reported in 2014....

View Article

Image may be NSFW.
Clik here to view.

Measuring Success For Your Local SEO Program In 5 Easy Steps

April marks the beginning of Q2 — which means you should be reviewing your local SEO program’s performance over the last quarter to see how you’ve done. Did you achieve the goals you had for Q1? If...

View Article


Image may be NSFW.
Clik here to view.

The #1 reason why position #1 doesn’t matter

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google...

View Article

How to attract your ideal customers with quality content

Search engine optimization (SEO) and content marketing often work together to help businesses grow organically. You probably know how powerful the combo is and what great results you get when using...

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Optimizing content for search: A 4-step guide

SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just optimizing your content for search but instead, taking a different...

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